The Saints — FOX Nation

FOX Nation

The Saints

Season II

Multi-Platform Campaign

The Challenge

Transform approved The Saints Season II key art into a scalable campaign system across 50+ assets and 20+ platforms — while preserving the cinematic identity across drastically different formats and placements.

The Solution

Built a flexible visual system around the approved key art, adapting composition, hierarchy, and imagery for streaming, social, display, programmatic, and partner platforms. Each asset was intentionally composed for its placement — not simply resized.

The Result

Delivered a cohesive multi-platform launch campaign with a consistent visual identity across FOX Nation and external partner placements, from 4K streaming screens to compact mobile ad units.

Role

Creative Designer

Team

Marketing, Design, Partner Solutions

Tools

Photoshop, Illustrator, Figma

Deliverables

Digital Banners, Social Creatives, Video Drivers, SEM, Programmatic, O&O

Networks

Amazon Fire TV, Roku, GumGum, Teads, Undertone, MiQ, Kargo, Vizio, Google Display, Meta

1. Campaign Key Art

Campaign System

A flexible visual system built from the campaign key art and adapted across streaming, social, display, programmatic, and partner platforms.

50+ Assets · 20+ Platforms

2. Campaign Overview (Examples of Deliverables)

One visual system adapted across every channel. Each asset was built from the correct key art master — not just resized.

SEM Banners

Social Banners

Video Driver

Programmatic
(O&O + Third Party)

Google Banners

3. Enlarged Examples by Placement

SEM Banner (1200×628)

Social Post (1080×1080)

Video Driver (3840×2160)

Programmatic (970×250)

Google Display (300×250)

4. In-Platform Example — FOX Nation (On TV, Tablet & Mobile)

The hero placement built and QA'd across every screen the platform ships to — full detail on a living-room TV, down to a condensed portrait crop on mobile — so the campaign reads correctly no matter where a subscriber is watching.

FOX Nation — The Saints: Mary across TV, tablet, and mobile

5. Designing Across Platform Constraints

Each distribution partner had its own placement requirements and creative specifications. I interpreted partner guidelines — including safe zones, UI overlays, dimensions, typography, CTA, and asset requirements — then translated approved campaign key art into compliant, launch-ready creative while maintaining campaign consistency.

Amazon Fire TV · Roku · Vizio · GumGum · Kargo · MiQ · TripleLift + More

Final Asset

Mini background (980×551) and inline banner (1712×136) — built to Amazon's Fire TV homescreen specs

Live on Amazon Fire TV

The mini background and inline banner in context on the Fire TV homescreen

Duck Family Treasure S4 — FOX Nation

FOX Nation · Episodic Campaign System

One campaign.
Every week.

Each episode launched with newly approved key art, rebuilt into a complete cross-platform campaign without losing the show’s playful, family-first identity.

Duck Family Treasure Season 4 hero artwork

The assignment

A repeatable launch system built for speed.

Duck Family Treasure required a fresh campaign for every episode. The challenge was not simply resizing artwork—it was protecting hierarchy, character visibility, logos, and promotional messaging across dramatically different placements on a weekly deadline.

RoleCreative Designer

CadenceWeekly episode launches

ChannelsDisplay · CRM · Streaming · Social

Formats12+ campaign sizes

Process

From approved key art to a complete campaign.

01

Approved Key Art

Started with the final episode artwork and locked brand assets.

02

Layout Adaptation

Rebuilt composition and hierarchy for each unique ratio.

03

Platform Optimization

Adjusted scale, crop, CTA, and safe zones to platform specs.

04

Final Delivery

Prepared and quality-checked launch-ready exports every week.

Approved master key art

The source for every placement.

The master establishes the visual tone, hierarchy, and cast relationships. Every deliverable below preserves those decisions while responding to a new canvas.

Duck Family Treasure approved master key art — Approved master key art — displayed in full, without cropping

Campaign deliverables

One visual system, adapted across every platform.

Wide Display & Partner Placements

970 by 250 billboard — Billboard — 970 × 250

728 by 90 leaderboard — Leaderboard — 728 × 90

Display Advertising

300 by 250 display ad — Medium Rectangle — 300 × 250

300 by 600 half page ad — Half Page — 300 × 600

160 by 600 wide skyscraper — Wide Skyscraper — 160 × 600

120 by 600 skyscraper — Skyscraper — 120 × 600

Social Story

Weekly volume without sacrificing visual consistency.

A scalable production approach that turned approved episodic artwork into polished, launch-ready campaigns across streaming and partner ecosystems.

Hunting Bundy — FOX Nation

Case Study

Hunting BundyChase for the Devil

A cross-platform campaign system for FOX Nation that preserved the documentary’s dark, cinematic tone across streaming, social, display, CRM, and partner placements.

ClientFOX Nation

RoleCreative Designer

ScopeCampaign adaptation + production

ChannelsCTV, display, social, CRM, partner media

The Challenge

Promote a sensitive true-crime series while keeping every execution recognizable, cinematic, and legible across radically different placements.

The Approach

Built a flexible system around the approved master art: controlled crops, consistent title hierarchy, high-contrast calls to action, and repeatable logo placement.

The System

Translated one visual language into a complete launch toolkit without losing the tension, color treatment, or documentary character of the original artwork.

01 · Foundation

Approved master artwork

The campaign began with the approved key art. Every adaptation protected the central portrait, distressed typography, cyan-red palette, and clear FOX Nation branding.

Hunting Bundy master campaign artwork — Master campaign feature — 1200 × 628

Hunting Bundy streaming artwork — Streaming artwork — 1280 × 720

02 · Scale

Campaign deliverables

Original exports are displayed at their natural aspect ratios—fully visible, with no forced cropping or zoom.

Display advertising

336 by 280 display ad — Large Rectangle — 336 × 280

970 by 250 leaderboard — Billboard — 970 × 250

300 by 60 mobile leaderboard — Mobile Leaderboard — 300 × 60

160 by 600 skyscraper — Wide Skyscraper — 160 × 600

320 by 480 vertical ad — Vertical Display — 320 × 480

Streaming + video

Hunting Bundy video driver art — Video Driver — 3840 × 2160

Hunting Bundy promo bug — Promo Bug / Streaming Placement

Social campaign

Hunting Bundy 1200 by 1500 partner ad — Partner / Paid Social — 1200 × 1500

Hunting Bundy 1200 by 628 partner ad — Partner Feature — 1200 × 628

Hunting Bundy vertical partner display — Vertical Partner Display

Hunting Bundy narrow partner display — Narrow Partner Display

One story. Every platform. Same impact.

A unified campaign system that preserved the dark, cinematic identity of the series while delivering a broad, production-ready toolkit for FOX Nation’s launch ecosystem.

Yellowstone to Yosemite — FOX Nation

Case Study · FOX Nation

Yellowstone to Yosemite

A premium editorial campaign translated into a cohesive launch system across streaming, display, social, CRM, and partner placements—without losing the warmth and scale of the original key art.

RoleCreative Designer

FocusCross-platform adaptation

ChannelsStreaming · Display · Social

OutputProduction-ready toolkit

The campaign

A journey told cinematically.

The approved key art carried a quiet, documentary tone built on landscape, light, and Kevin Costner’s presence. My task was to preserve that premium editorial feeling while adapting the campaign to dozens of placements with very different dimensions and hierarchy needs.

ChallengeMaintain visual restraint across every format.

ApproachUse composition, scale, and hierarchy—not decoration.

SystemFlexible crops built from one consistent visual language.

ResultA unified, launch-ready campaign toolkit.

Process

01

Start with the master

Identify the key visual anchors: the landscape, Costner, the title lockup, and the warm natural light.

02

Adapt with restraint

Recompose rather than simply crop, preserving breathing room and subject priority at every ratio.

03

Deliver as a system

Build a cohesive family of assets that feels intentional across CTV, display, social, and partner media.

Approved source

The campaign’s visual foundation

The master artwork established the tone: cinematic landscape, warm light, and an editorial composition that leaves space for the story to breathe.

Approved Yellowstone to Yosemite master key art

Approved master key art · 3840 × 2160

Streaming & hero placements

Premium storytelling at large scale

Wide placements preserve the landscape and give the title, talent, and call to action enough space to remain legible and cinematic.

Social / streaming landscape · 1200 × 628

Display advertising

One visual system, many ratios

Each placement was individually composed to protect the subject, title hierarchy, and warmth of the campaign—not mechanically squeezed into a template.

Social

Editorial scale for the feed and story

Portrait and square compositions shift the hierarchy while retaining the same landscape-driven visual language.

Tall display

Vertical storytelling without losing the landscape

The vertical family uses scale and placement to keep both Costner and Yosemite visible while ensuring the title and call to action remain readable.

One landscape. Every platform. Same story.

A cohesive campaign system that preserved the premium editorial tone of the approved creative while delivering a complete, production-ready toolkit across the FOX Nation launch ecosystem.

COPS Spring Break — FOX Nation

Case Study · Entertainment Campaign

COPS Spring Break

A high-energy seasonal campaign translated across streaming, social, CRM, display, and partner advertising—without losing the bold visual identity of the franchise.

RoleCreative Designer

ClientFOX Nation

ChannelsStreaming · Social · CRM · Display

FocusFast-turnaround campaign system

01 · Challenge

Refresh a recognizable franchise

The campaign needed to feel unmistakably COPS while shifting into a playful spring-break world. The visual system had to remain legible and energetic across radically different dimensions.

02 · Approach

One bold visual language

I preserved the franchise typography and FOX Nation branding, then used saturated blue, orange accents, and a consistent focal composition to create a cohesive seasonal campaign.

03 · System

Recomposed for every placement

Each asset was rebuilt for its final canvas—not simply cropped—so the title, talent, handcuffs, CTA, and logo remained clear from large streaming screens to narrow banners.

Approved Source

Master key art and campaign foundation

The original landscape composition established the color, visual hierarchy, and playful seasonal tone carried through every deliverable.

Campaign Deliverables

One launch, adapted across every platform

All exports appear at their natural proportions. Nothing is zoomed, cropped, or forced into a mismatched frame.

Streaming and video

Display advertising

Social and CRM

Partner and vertical placements

Small-format banners

One franchise. One seasonal idea. Every platform.

A scalable launch system that preserved brand recognition while bringing a bright, high-energy spring-break twist to FOX Nation.

50 Ways to Catch a Killer with 50 Cent

FOX Nation · True Crime

50 Ways to Catch a Killer

Cross-platform campaign production built from approved key art for FOX Nation’s true-crime series with 50 Cent.

Role Creative Designer Focus Streaming & Partner Marketing

Campaign System

One visual identity across every format.

The approved key art was adapted into launch-ready creative for streaming surfaces, digital media, social, CRM, and partner placements.

Social & Display

Responsive layouts for square, portrait, and display placements.

Wide Display

Campaign extensions for partner and media placements.

Outcome

A cohesive campaign package built for launch.

The final system preserved the drama and recognizability of the original artwork while scaling cleanly across connected TV, web, social, CRM, and partner environments.

FOX Nation Platform Marketing

FOX Nation · Platform Marketing

Designing the marketing ecosystem behind a streaming platform.

Platform merchandising, responsive campaign pages, device marketing, and promotional storytelling across desktop and mobile.

Watch Anywhere

Device and availability messaging designed to communicate the breadth of the FOX Nation viewing experience.

Content Discovery

Editorial modules that organize programming around clear audience benefits and recognizable talent.

FOX Nation Hours of Binge-Worthy Entertainment

FOX Nation Epic Stories From Your Favorite Stars

Responsive Show Experience

Desktop and mobile campaign pages adapted to preserve hierarchy, readability, and key art across screen sizes.

Duck Family Treasure desktop page — Desktop experience

Duck Family Treasure mobile page — Mobile experience

SiriusXM Subscription Marketing

SiriusXM · Subscription Marketing

Multi-channel marketing at scale.

Creative supporting product awareness, subscription acquisition, CRM, retention, and dealer marketing.

Product Marketing

A modular web campaign introducing the next generation of SiriusXM features and listening experiences.

Email, CRM & Experimentation

Responsive lifecycle and promotional email creative across desktop and mobile formats, including multiple visual and messaging variations developed for A/B testing.

SiriusXM responsive email campaign examples

Experimentation

Creative variations designed for A/B testing.

I created alternate email concepts, imagery, layouts, and promotional treatments for testing across subscriber acquisition, engagement, and retention campaigns. Marketing teams managed the testing and reporting; final performance numbers were not shared with the design team.

Dealer Marketing

Campaign assets supporting partner and automotive dealer communications.

FOX Nation · Subscriber Growth

A Year on Planet Earth — cheetah, elephants, bear and penguins across four habitat panels

FOX Nation · 2019 – 2026

From Discovery to Subscribe

The creative that carries a viewer from a first impression to an active subscription — responsive ad systems, acquisition email, and offer design across the subscriber journey.

Role

Creative Designer — design, production, and final delivery

Scope

Acquisition · Onboarding · Win-back · Offer creative

Channels

Display, CRM/email, Connected TV, partner networks

Collaborators

Product, Marketing, QA, Creative Directors, Project Management

01 — Responsive Ad Systems

One master key art. Every screen it has to survive.

A single approved key art master had to become a working ad on every canvas a viewer might arrive from — six desktop skin variants alone, each with a different usable area. The artwork could not simply scale: the subject, the logo, and the call to action all had to stay legible and clickable as the frame collapsed.

Six desktop skin variants for A Year on Planet Earth across tall and short, wide, medium and narrow widths

A Year on Planet Earth — tall and short skins at wide, medium, and narrow widths.

I treated the skin as a system rather than six layouts. The four-season panorama anchors the top band; the cheetah and penguin hold the left and right rails so the composition still reads when the center column widens. Logo and “Watch Now” lock to the rails and step down on a fixed scale — never crossing into content, never below tap size.

02 — Acquisition Email

Leading with the feeling, closing with the offer.

A faith-and-inspiration audience needed a reason to start a subscription today. The offer — first month for 99¢ — had to feel like an invitation rather than a discount, and it had to survive a scroll that begins on a phone screen barely wider than a hand.

Keep the Faith acquisition email with a 99 cent first month offer — Keep the Faith — editorial headline, three shows in interlocking bands, offer last.

Duck Dynasty all seasons streaming email with a 25 percent off promo code offer — Duck Dynasty — offer-forward treatment, CTA repeated above and below the hero.

The two emails solve the same problem from opposite directions. Keep the Faith earns the offer first: an editorial headline, then three hosts in diagonal ribbon bands so the scroll reads as one continuous story rather than three stacked cards, with the 99¢ arriving only after the value — sized as the largest element on the page and followed by “No promo code required,” which removes the last hesitation before the tap. Duck Dynasty leads with the offer instead: “All Seasons Streaming Now” and a Join Now button sit above the hero, so a viewer who already knows the show never has to scroll to convert, and a promo code carries the discount for attribution.

Both close the same way — device availability in the footer, answering “will this work on my TV?” without competing with the call to action.

03 — Experimentation

Variations built to be tested.

Layouts like these were developed as variants for A/B testing across acquisition, onboarding, and win-back sends — testing hero treatment, offer placement, offer mechanic (open discount versus promo code), and call-to-action wording. Marketing owned the testing and reporting; performance figures were not shared back to the design team.

04 — Connected TV Merchandising

Designing for the ten-foot screen.

On a television, browsing happens with a remote from across a room. There is no hover, no precise scroll, no small type — a row of content cards has to communicate what a show is in the half-second it takes a viewer to arrow past it. I designed promotional artwork that spans multiple cards in a horizontally scrolling row, so a single image resolves as the viewer moves along it: a continuous visual narrative instead of repeated thumbnails. Every layout was built to platform safe zones and reviewed with Product and Creative for focus and navigation behavior.

Senior Creative Designer.Product Marketing · Subscriber Growth & Streaming.

Creative production at scale.

The Saints

50 Ways to Catch a Killer

Duck Family Treasure

Hunting Bundy

Yellowstone to Yosemite

COPS Spring Break

Artist Campaign Design

Subscriber Acquisition & Win-Back

Web Design & Development

Streaming Partner Creative

Platform Marketing

Subscription Marketing

Entertainment creative built around subscriber growth.

Twenty years of launch work.

Creative Designer · FOX Nation & FOX One

Marketing Graphic Designer · SiriusXM

UI/UX Designer · Morgan Stanley

Earlier · 1199SEIU · Vitech · Focus Camera · Daily Racing Form · Universal Music Group

Ready for the next launch.

One campaign.Every week.

A repeatable launch system built for speed.

From approved key art to a complete campaign.

Approved Key Art

Layout Adaptation

Platform Optimization

Final Delivery

The source for every placement.

One visual system, adapted across every platform.

Built to remain recognizable at every scale.

Weekly volume without sacrificing visual consistency.

Hunting BundyChase for the Devil

The Challenge

The Approach

The System

Approved master artwork

Campaign deliverables

A journey told cinematically.

Start with the master

Adapt with restraint

Deliver as a system

The campaign’s visual foundation

Premium storytelling at large scale

One visual system, many ratios

Editorial scale for the feed and story

Vertical storytelling without losing the landscape

COPS Spring Break

Refresh a recognizable franchise

One bold visual language

Recomposed for every placement

Master key art and campaign foundation

One launch, adapted across every platform

50 Ways to Catch a Killer

One visual identity across every format.

Responsive layouts for square, portrait, and display placements.

Campaign extensions for partner and media placements.

A cohesive campaign package built for launch.

Watch Anywhere

Content Discovery

Responsive Show Experience

Product Marketing

Email, CRM & Experimentation

Creative variations designed for A/B testing.

Dealer Marketing

From Discovery to Subscribe

One master key art. Every screen it has to survive.

Leading with the feeling, closing with the offer.

Variations built to be tested.

Designing for the ten-foot screen.

One campaign.
Every week.